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PwC |
Research
An overview of PwC research worldwide:
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1
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6
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2
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3
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12
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2
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1
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5
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5
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1
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14
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3
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18
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1
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2
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12
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2
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22
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5
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1
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7
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18
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1
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16
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9
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3
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29
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7
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23
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2
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1
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2
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3
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2
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2
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1
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1
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5
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5
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6
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1
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4
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3
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27
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3
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1
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6
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5
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1
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18
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8
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2
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10
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8
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20
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2
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14
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5
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5
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3
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7
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2
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2
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1
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6
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17
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7
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2
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7
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10
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1
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1
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9
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7
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1
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2
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11
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2
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4
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32
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2
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3
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2
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2
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3
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5
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7
United Kingdom
AI hiring and wages in UK surge as they outpace jobs market
Specialist AI job postings surged by 61% in the UK during 2025, rising by 68,000.
23 June 2026
Netherlands
Dutch sports market set for strong growth, driven by shorter formats, tech and women’s sports
The sports market in the Netherlands is poised for significant expansion over the next three to five years, driven by a combination of steadfast fan loyalty to traditional leagues and emerging commer
01 June 2026
South Africa
Infrastructure spending in South Africa to reach $26 billion per year by 2050
Over the next 25 years, infrastructure investment in South Africa is forecast to be led by transport, resources and power, which together will account for more than 60% of total infrastructure spend
22 May 2026
United Kingdom
Global sports sector set for more measured growth as media rights plateau
The historic dependence on media rights to propel business growth in professional sports may be drawing to an end, according to a new report.
13 May 2026
United Kingdom
One-fifth of organisations account for three-quarters of AI-driven ROI
New research suggests that while many firms are stuck in AI pilot mode, those pushing ahead account for 74% of all AI-driven returns.
08 May 2026
Middle East
PwC: Three-quarters of AI-linked gains captured by just 20% of companies
Only 20% of companies capture nearly three-quarters of returns created through AI adoption.
20 April 2026
South Africa
South Africa’s manufacturing industry remains resilient despite all sorts of challenges
South Africa’s manufacturing industry is facing a range of challenges, including pressure on profit margins, rising costs, and increased financial risks.
26 March 2026
Saudi Arabia
Driving KSA’s economic diversification but with less reliance on oil revenues
For Saudi Arabia to continue the growth of its non-oil economy, the next few years should focus less on scale and more on competitiveness, productivity and export capability, according to PwC’s lates
25 February 2026
Middle East
Middle East’s M&A landscape enters 2026 with strong momentum
Building on a strong first half of the year, mergers and acquisitions (M&A) activity in the Middle East has gained momentum in a year marked by selective global capital deployment.
18 February 2026
Singapore
Cyber, AI and Technology are largest risks for global insurance sector
Technology disruption and macroeconomic uncertainty are driving higher levels of anxiety among insurers in Singapore compared to their global peers. That is according to global research from PwC.
16 December 2025
Thailand
Thai family businesses taking a cautious approach to market disruptions
Family businesses in Thailand are facing growing pressures and declining sales according to a new global survey from professional services firm PwC, with a lack of digital urgency one major factor.
05 December 2025
Middle East
Coupling solar power with electrical driving: Shifting gear in clean transport
Aligning strategies for solar energy and e-mobility could be a powerful part of the strategy to decarbonize the transportation industry, strengthen grids, and accelerate national sustainability goals
24 November 2025
Singapore
Singapore businesses still far from mandatory climate assurance requirements
As the countdown to mandatory climate reporting assurance requirements for Financial Year 2029 continues, the majority of Singapore businesses are still in early stages of sustainability assurance pr
14 November 2025
United Kingdom
AI drives 44% spike in valuation of world’s leading 100 unicorns
AI companies have driven a 44% increase in valuation of the world’s largest 100 unicorn companies.
13 November 2025
South Africa
South Africa at the forefront of Africa’s gaming sector growth
Africa’s gaming sector is expanding strongly, with South Africa emerging as one of the leading growth markets, according to research from PwC.
12 November 2025
South Africa
Consumers more health and green conscious – but affordability often wins
A shift in consumer values is redefining the future of food in South Africa, according to a new report from accounting and consulting firm PwC.
22 October 2025
Brazil
PwC: Brazil could soon emerge as a key global supplier of strategic minerals
Brazil is well-positioned to benefit from the current unstable international scenario, potentially strengthening its role as a reliable supplier of strategic minerals, according to a report from PwC
14 October 2025
Canada
Canadians plan to spend less this holiday season amid mounting economic unease
Canadian consumers are planning to spend 10% less this holiday season than the year prior, according to PwC’s 2025 holiday outlook report.
09 October 2025
United Kingdom
Major attacks trigger spending spree in cyber security among top businesses
While the world’s leading businesses are scrambling to upgrade their cyber security plan, few feel confident that they can see off an attack.
08 October 2025
South Africa
Customer sentiment woes plague South Africa’s telecom industry
South Africa’s telecommunications sector is grappling with significant challenges related to customer sentiment, ranking significantly below other industries, according to new research from PwC and D
22 September 2025
Middle East
Middle East M&A market defies global slowdown with double-digit growth
kaft Despite global headwinds – from slower growth in advanced economies and heightened geopolitical fragmentation to new US tariffs – the Middle East’s mergers and acquisitions (M&A) market ga
05 September 2025
Middle East
AI and climate action could boost Middle East economy by $232 billion
The Middle East’s economy could see an additional $232 billion by 2035 if the region fully embraces AI and takes decisive action on climate change, according to new research from PwC and Strategy&.
20 August 2025
United Kingdom
Big Four fined more than £100 million by FRC over five years
The four largest audit and advisory firms in the UK have shelled out more than £100 million in fines over the last five years.
24 June 2025
United Kingdom
Job growth in industries ‘exposed to AI’ sees rapid drop
The age of AI could tentatively be causing a realignment in the UK labour market. A new study suggests that job postings with higher exposure to AI have grown at a much slower pace since 2022.
16 June 2025
United Kingdom
US-listed UK companies reach $2.2 trillion market capitalisation
UK headquartered companies listed in the US reached a market capitalisation of $2.2 trillion for the first quarter of 2025 alone.
27 May 2025
Saudi Arabia
Saudi CEOs highly confident about economy and company growth in 2025
Against the backdrop of a backlash in global CEO confidence, chief executive officers in Saudi Arabia remain highly optimistic about the nation’s outlook and the revenue growth of the company they le
01 April 2025
United Kingdom
Consulting firms of all sizes celebrated in Financial Times ranking
The Financial Times has released the 2025 edition of its UK’s Leading Management Consultants ranking.
01 April 2025
Asia
Companies in Asia-Pacific making progress on net zero
Companies in the Asia-Pacific region have shown stronger net-zero commitments and better disclosures on greenhouse gas emissions, according to a report from PwC, which analyzed the progress of over 700 companies.
26 February 2025
Australia
PwC CEO Kevin Burrowes reflects on global CEO expectations for 2025
PwC’s Australia boss Kevin Burrowes has commented on the findings of the firm’s latest annual global CEO survey, noting the benefits of longer leadership tenures in driving business reinvention.
10 February 2025
Jordan
CEOs in Jordan cautiously optimistic amid geopolitics and other challenges
Despite facing some significant geopolitical challenges, CEOs in Jordan remain cautiously optimistic about growth prospects.
03 February 2025
Middle East
Middle East CEOs most confident globally about company growth in 2025
CEOs in the Middle East are among the most confident globally about revenue growth in the year ahead. That is according to the 2025 edition of PwC’s annual CEO Survey.
27 January 2025
Singapore
Global investors optimistic about 2025 investment climate in Singapore
Investors worldwide are relatively optimistic about the development of the Singaporean economy over the next 12 months, although they fear the impacts of a number of challenges such as macroeconomic
06 January 2025
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