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Netherlands
AI-powered leaders are leapfrogging their peers in digital customer experience
The digital customer experience of Dutch companies has improved over the past year, with those that have applied AI and Gen AI strategically making the greatest gains, according to research by Bearin
25 February 2026
Middle East
Report: Creative economy emerges as economic and social pillar in Arab world
In a significant shift toward a more diversified post-oil economy, Arab nations are prioritizing creative and cultural industries as vital engines for growth and global influence.
17 February 2026
Europe
How brand DNA is changing the way marketing leaders innovate
Chief Marketing Officers (CMOs) are rethinking how they approach innovation.
12 February 2026
Middle East
Altman Solon sets out three strategic growth pathways for MENA media publishers
Media publishers in MENA are under considerable pressure to remain profitable in an increasingly competitive and fast-changing landscape.
02 December 2025
Asia
Launching new business initiatives: 5 key factors that drive success
Companies of all types and sizes launch new businesses as a means of growth. However, not all initiatives lead to success.
13 November 2025
United Kingdom
‘Polite’ UK brands missing out on $10 billion in value
UK brands are missing out on $10 billion in potential, thanks to short-term marketing tactics.
02 October 2025
United Kingdom
UK professional services drowning in generic messaging
For decades, advisory firms have leant on a distinctive brand of ‘consulting speak’ to win clients – but a new study suggests this may actually be driving customers away.
30 September 2025
Saudi Arabia
Customer experience at the forefront of Saudi Arabia’s telecom sector
Saudi Arabia’s telecommunications industry is increasingly focused on customer experience.
09 September 2025
United Kingdom
AI not seen as cure-all for flagging customer experience
While businesses look to fend off competition by upgrading their customer experience, not everyone is sold on the idea that AI is inherently the way forward.
05 August 2025
United Kingdom
Five key measures to maximise brand impact
In an increasingly complex market, where consumers choose products based on more than just price or customer service, having a handle on all elements of brand impact is crucial for success.
04 June 2025
Middle East
AI-powered marketing can drive major personalization wave in telecom sector
Telecommunications companies in the GCC region can generate up to $5.90 for every $1.
03 June 2025
Europe
Trends shaping the commercial excellence landscape in 2025
A study from Vesper Commercial Excellence of 130 sales and marketing leaders from around Europe has shed light on the key trends reshaping the commercial landscape.
24 February 2025
United Kingdom
UK brands see value fall amid struggle to differentiate
The UK’s most valuable 30 brands have seen their combined value fall by 7%.
11 October 2024
Australia
Integrated experiences are key to competitive advantage
Companies that excel in offering superior experiences for consumers, employees, and users are more likely to enjoy higher revenue and profitability.
06 August 2024
Europe
Six critical imperatives for a great brand experience
What do consumers really want when engaging with brands and purchasing products/services? To help unravel that multi-faceted question, Merkle conducted a survey of over 2,000 consumers worldwide.
30 April 2024
Saudi Arabia
Consumers in Saudi Arabia are happier with their banks
Customer sentiment for leading banks in Saudi Arabia has improved in the past year, according to a new study from PwC, which analyzed customer attitudes towards seven leading KSA banks.
16 January 2024
Europe
Research: Consumers keener to engage with 'kind' companies
Consumers are happier to spend their money with companies they perceived as ‘kind’ – or in other words, companies that met their expectations of positive environmental and social practices.
18 August 2023
Middle East
Top marketing trends: sustainability, emerging tech and metaverse
A new report from professional services firm Deloitte explores the top marketing trends in the Middle East, with sustainability, emerging technology and metaverse coming out on top.
18 July 2023
Europe
High growth professional services firms lead in sales & marketing
Top performing firms in the professional services industry spend more on sales & marketing than their underperforming peers and are more mature in business development practices, according to a globa
11 May 2023
Saudi Arabia
Saudi Arabia's top sectors for CX: Retail and Financial Services
What sectors offer the best customer experience in Saudi Arabia? In its take on the multifaceted question, KPMG surveyed over 1,500 consumers from across the Kingdom to find out, concluding that reta
06 February 2023
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