Marketing research worldwide

An overview of research in Marketing consulting in all countries:

Netherlands

AI-powered leaders are leapfrogging their peers in digital customer experience The digital customer experience of Dutch companies has improved over the past year, with those that have applied AI and Gen AI strategically making the greatest gains, according to research by Bearin
25 February 2026
Middle East

Report: Creative economy emerges as economic and social pillar in Arab world In a significant shift toward a more diversified post-oil economy, Arab nations are prioritizing creative and cultural industries as vital engines for growth and global influence.
17 February 2026
Europe

How brand DNA is changing the way marketing leaders innovate Chief Marketing Officers (CMOs) are rethinking how they approach innovation.
12 February 2026
Middle East

Altman Solon sets out three strategic growth pathways for MENA media publishers Media publishers in MENA are under considerable pressure to remain profitable in an increasingly competitive and fast-changing landscape.
02 December 2025
Asia

Launching new business initiatives: 5 key factors that drive success Companies of all types and sizes launch new businesses as a means of growth. However, not all initiatives lead to success.
13 November 2025
United Kingdom

‘Polite’ UK brands missing out on $10 billion in value UK brands are missing out on $10 billion in potential, thanks to short-term marketing tactics.
02 October 2025
United Kingdom

UK professional services drowning in generic messaging For decades, advisory firms have leant on a distinctive brand of ‘consulting speak’ to win clients – but a new study suggests this may actually be driving customers away.
30 September 2025
Saudi Arabia

Customer experience at the forefront of Saudi Arabia’s telecom sector Saudi Arabia’s telecommunications industry is increasingly focused on customer experience.
09 September 2025
United Kingdom

AI not seen as cure-all for flagging customer experience While businesses look to fend off competition by upgrading their customer experience, not everyone is sold on the idea that AI is inherently the way forward.
05 August 2025
United Kingdom

Five key measures to maximise brand impact In an increasingly complex market, where consumers choose products based on more than just price or customer service, having a handle on all elements of brand impact is crucial for success.
04 June 2025
Middle East

AI-powered marketing can drive major personalization wave in telecom sector Telecommunications companies in the GCC region can generate up to $5.90 for every $1.
03 June 2025
Europe

Trends shaping the commercial excellence landscape in 2025 A study from Vesper Commercial Excellence of 130 sales and marketing leaders from around Europe has shed light on the key trends reshaping the commercial landscape.
24 February 2025
United Kingdom

UK brands see value fall amid struggle to differentiate The UK’s most valuable 30 brands have seen their combined value fall by 7%.
11 October 2024
Australia

Integrated experiences are key to competitive advantage Companies that excel in offering superior experiences for consumers, employees, and users are more likely to enjoy higher revenue and profitability.
06 August 2024
Europe

Six critical imperatives for a great brand experience What do consumers really want when engaging with brands and purchasing products/services? To help unravel that multi-faceted question, Merkle conducted a survey of over 2,000 consumers worldwide.
30 April 2024
Saudi Arabia

Consumers in Saudi Arabia are happier with their banks Customer sentiment for leading banks in Saudi Arabia has improved in the past year, according to a new study from PwC, which analyzed customer attitudes towards seven leading KSA banks.
16 January 2024
Europe

Research: Consumers keener to engage with 'kind' companies Consumers are happier to spend their money with companies they perceived as ‘kind’ – or in other words, companies that met their expectations of positive environmental and social practices.
18 August 2023
Middle East

Top marketing trends: sustainability, emerging tech and metaverse A new report from professional services firm Deloitte explores the top marketing trends in the Middle East, with sustainability, emerging technology and metaverse coming out on top.
18 July 2023
Europe

High growth professional services firms lead in sales & marketing Top performing firms in the professional services industry spend more on sales & marketing than their underperforming peers and are more mature in business development practices, according to a globa
11 May 2023
Saudi Arabia

Saudi Arabia's top sectors for CX: Retail and Financial Services What sectors offer the best customer experience in Saudi Arabia? In its take on the multifaceted question, KPMG surveyed over 1,500 consumers from across the Kingdom to find out, concluding that reta
06 February 2023

1
2
3
4
5
»

Out now!

Consultancy.org App

Improve your experience.

Now available in your app store.

AppStore

GooglePlay

About Consultancy.org

Consultancy.org network

Consultancy.org network

Consultancy.org

Consultancy.org is the world’s premier online platform for the consulting industry with 12 websites globally. Consultancy.org works with 600+ leading consultancies in 100+ countries.

AppStore

GooglePlay