Sales research worldwide

An overview of research in Sales consulting in all countries:

Middle East

Revenue diversification becomes the next growth play for football clubs Revenue diversification is becoming the next major growth play for football clubs as the industry’s traditional dependence on broadcasting rights begins to wane.
29 June 2026
Europe

Changing car buying behaviour makes sales conversion the new battleground for automakers While budgets are shrinking and caution is spreading, demand has remained steady in the automotive industry, according to a new Simon-Kucher report.
16 June 2026
United States

Companies miss revenue targets as AI and geopolitical risk shake markets: Bain report Despite rising confidence and growth ambitions, B2B companies in a variety of different industries have been missing revenue targets as disruptions related to AI and geopolitical instability continue
16 April 2026
Netherlands

AI-powered leaders are leapfrogging their peers in digital customer experience The digital customer experience of Dutch companies has improved over the past year, with those that have applied AI and Gen AI strategically making the greatest gains, according to research by Bearin
25 February 2026
Europe

How brand DNA is changing the way marketing leaders innovate Chief Marketing Officers (CMOs) are rethinking how they approach innovation.
12 February 2026
Europe

Simon-Kucher positioned as Leader in IDC MarketScape benchmark for B2B revenue and profit optimization platforms Global research company IDC has released its 2026 assessment of the world’s leading B2B revenue and pricing platforms – and sitting at the very top of the list is a solution from Simon-Kucher.
05 February 2026
Middle East

Altman Solon sets out three strategic growth pathways for MENA media publishers Media publishers in MENA are under considerable pressure to remain profitable in an increasingly competitive and fast-changing landscape.
02 December 2025
Asia

Launching new business initiatives: 5 key factors that drive success Companies of all types and sizes launch new businesses as a means of growth. However, not all initiatives lead to success.
13 November 2025
Saudi Arabia

Customer experience at the forefront of Saudi Arabia’s telecom sector Saudi Arabia’s telecommunications industry is increasingly focused on customer experience.
09 September 2025
United Kingdom

AI not seen as cure-all for flagging customer experience While businesses look to fend off competition by upgrading their customer experience, not everyone is sold on the idea that AI is inherently the way forward.
05 August 2025
Middle East

AI-powered marketing can drive major personalization wave in telecom sector Telecommunications companies in the GCC region can generate up to $5.90 for every $1.
03 June 2025
United Kingdom

Businesses struggling to meet growth goals amidst execution and talent challenges Two thirds of businesses manage to achieve more than half of their business goals within three years.
15 May 2025
United Arab Emirates

Consumer loyalty battle in UAE is won through digital-first with a human experience In an era dominated by digital-savvy consumers, UAE brands winning the consumer loyalty battle are those that master digital-first and client-centric automation – while not forgetting about the importance of cr
09 May 2025
Europe

Trends shaping the commercial excellence landscape in 2025 A study from Vesper Commercial Excellence of 130 sales and marketing leaders from around Europe has shed light on the key trends reshaping the commercial landscape.
24 February 2025
Australia

Integrated experiences are key to competitive advantage Companies that excel in offering superior experiences for consumers, employees, and users are more likely to enjoy higher revenue and profitability.
06 August 2024
Middle East

As prices peak, consumer products sector shifts focus to volume The consumer products sector looks back at a great year.
19 March 2024
Saudi Arabia

Consumers in Saudi Arabia are happier with their banks Customer sentiment for leading banks in Saudi Arabia has improved in the past year, according to a new study from PwC, which analyzed customer attitudes towards seven leading KSA banks.
16 January 2024
India

Online advertising an integral part of MSME commercial goals Online advertising has become a transformative force in the digital age for micro, small and medium enterprises (MSMEs), with more than 77% of them now embracing online advertising as part of their d
15 October 2023
Europe

Research: Consumers keener to engage with 'kind' companies Consumers are happier to spend their money with companies they perceived as ‘kind’ – or in other words, companies that met their expectations of positive environmental and social practices.
18 August 2023
Europe

Companies that offer top ESG value see 5x higher revenue growth Sustainability sells: Brands that embrace purpose and sustainability can capture more consumer interest and drive growth.
05 June 2023

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