Boston Consulting Group | News | Marketing

An overview of global Boston Consulting Group news:

United States

BCG partners with Pencil to help companies make AI ads Boston Consulting Group (BCG) has entered a global strategic partnership with Pencil, a platform for artificial intelligence-based advertising content creation.
29 May 2025
United States

50,000feet partners with Boston Consulting Group on BCG X division branding 50,000feet, a Chicago-based creative agency, supported Boston Consulting Group with the launch of BCG X, its new global technology design and build brand.
20 February 2023
Australia

The customer experience imperative for trust in governments In a new report, Boston Consulting Group (BCG) and Salesforce have established a “clear link” between the customer experience in government digital services and overall trust in the government.
19 April 2020
United States

Paul Pierson joins BCG's BrightHouse division as managing director BrightHouse, a global creative consultancy and Boston Consulting Group company, has added branding and design thinking expert Paul Pierson as a managing director.
25 April 2019
United States

Boston Consulting Group rebrands to tech-y logo, drops 'The'
04 December 2018
Argentina

Argentina's national airline calls on consulting firms to reshape loyalty program Argentina’s largest airline Aerolíneas Argentina has put out a call for an international consultancy to remodel its loyalty program.
19 June 2018
United States

Consulting firms recruited as US cities battle for Amazon's HQ2 McKinsey and other top consulting firms have been linked to cities’ efforts to win over Amazon as the tech giant deliberates on where to open its second headquarters.
08 June 2018
United Kingdom

Opportunity to create brand awareness in Cuba as economy opens Cuba has recently been in the headlines. President Obama was the first US head of state to visit the country in 90 years, following warming diplomatic relations.
03 August 2016
United Kingdom

Boston Consulting Group Marketing embraces Parametric Art The Boston Consulting Group has turned to algorithms for its company-wide branding.
19 February 2016

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