Branddoctors

Whatever you want to change—or have to change—whether it’s your direction, positioning, or services, you need to get people on board. From colleagues to shareholders. Because without people, there is no change.

That’s why we’re not a strategy firm focused on dry analyses and hard data. We provide you with a clear and inspiring framework that people can immediately engage with—and want to engage with. A concrete narrative that guides and mobilizes.

Based on thorough research, developed in co-creation, validated with your target audience, and brought to life through a creative translation that energizes. No thick reports, but strategy from the heart.

About Branddoctors

Branddoctors is a strategy firm that has made a significant impact on many well-known brands over the past 22 years. Take, for example, “A Car for Everyone” by Greenwheels, “Designed for Living” by Brabantia, or “Attention Pays Off” by GGN. All are brand strategies to which we have contributed. We don’t claim the success—that’s not our style—but we are certainly proud of every successful collaboration and every case.

People Are Central

At Branddoctors, it’s all about people. About people who consume value and those who produce it. We have a deep curiosity about what drives these people—their dreams and ambitions, as well as their fears, worries, and dilemmas.

With this understanding, we create value that makes consumers happy and generates enthusiasm among employees to deliver that value. And although that relationship is often indirect or even unconscious, we believe that a meaningful connection at this level is the essence of success.

We Motivate People to Make the Right Choices

Customers choose you with conviction because employees enthusiastically do the right thing for customers, in line with the company’s vision and goals. The brand plays the connecting role because brands are like people. They have personality, ambition, are guided by their beliefs and values, and have the ability to express themselves.

Just like people, brands must be vital to adapt to life’s challenges. Brands must be resilient and innovative to stay relevant. Innovation is the lifeblood that keeps the brand healthy for the future.

We Help Organizations Change

We always do this in co-creation with our clients' teams. We also always involve end customers, who help refine the ideas. Additionally, through our long-term trend research, we now have a good understanding of what they expect from companies and brands in the future.

Along the way, we actively transfer our knowledge, mindset, and tools. It’s a fluid world, and the better an organization can respond to changes, the healthier it will be.

The Sectors We Work In

We work with healthcare, education, and cultural institutions, (financial) service providers, tech companies, the automotive industry, consumer goods companies, and non-profit organizations. You can reach us at 030 – 602 6000 or info@branddoctors.com.