Publicis Sapient | Research

An overview of Publicis Sapient research worldwide:

United States

AI could help companies tackle tech debt, though few have yet gone all in AI-driven modernization could be a big part of how organizations tackle their mounting tech debt. The Global 2000 enterprises are carrying $1.5–2 trillion in accumulated tech debt, according to a report from Publicis Sapient and HFS Research.
17 June 2025
United Kingdom

Tech debt hampers business growth, efficiency and innovation Even though eight-in-ten business leaders say they believe AI could help modernise their businesses, most have left this as a hypothetical statement.
05 June 2025
United Kingdom

C-Suite and VP-Level are at odds on Gen AI New research from Publicis Sapient and iResearch has found a disconnect between executives and their leading managers relating to Gen AI.
28 November 2024
Australia

More than half of Australians believe AI will improve banking As technology continues to reshape the global banking industry, Australian banks are moving to embrace AI-powered personalised services.
28 June 2024
Australia

Citizens increasing their uptake of digital government services Australian citizens are increasing their uptake of digital government services – a positive development in light of the government’s strategy to make the country one of the top three digital governme
28 August 2023
Australia

Customer centricity and agility driving digital transformation in banking Publicis Sapient has released the 2022 edition of its Global Banking Benchmark Study, shedding light into some of the top trends and developments sweeping through the sector.
27 November 2022
United Kingdom

Six charts on attitudes towards remote working and back to office New research from digital consultancy Publicis Sapient among 7,000 people across ten countries (including the UK) sheds light on how attitudes towards work are changing.
19 November 2020
Singapore

Singaporeans lead their global counterparts in digital adoption The outbreak of Covid-19 has increased the pace of digital transformation exponentially, and consumers have shown a substantial step-change in a more permanent adoption of technology into their every
18 August 2020

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