SKIM | News

An overview of global SKIM news:

China

SKIM expands presence in Asia with new office in Shanghai SKIM, a global insights-based consulting firm, has opened a new office in Shanghai, marking the next step in the company’s growth in the Asia-Pacific region.
11 August 2026
United Kingdom

Promoting smarter, not harder, can make the difference with discounting Often promotional strategies aren’t really strategy; they’re responses to market pressure and used to prop up volume.
05 August 2026
United Kingdom

SKIM leaders on why brand equity and pricing power are two sides of the same coin The brands with the strongest margins don’t just optimize price. They earn it.
24 March 2026
Latin America

The authenticity gap: What Gen Z really think about brands A global study from SKIM has found that young consumers from around the world value transparency above all else, while nearly a third reject brands for “trying too hard” with forced messaging.
18 February 2026
Europe

SKIM appoints Robert Wucher as commercial leader for DACH region International marketing and insights consultancy SKIM has welcomed Robert Wucher as a Senior Director in its Berlin office.
23 January 2026
United States

Strategic defenses against trade-down behavior from consumers In an environment of tighter wallets, many consumers are trading down in their purchases – putting pressure on businesses as customers shift to lower-priced competitors.
06 January 2026
United States

Repositioning insights as a revenue driver in times of cost-cutting When economic uncertainty rises and organizations tighten budgets, Insights teams are often early targets for cost cuts.
24 November 2025
United Kingdom

Promotions could bring in new generation of shoppers for quality brands A new study from SKIM has shown that consumers are altering their spending habits, around key economic and social trends.
19 August 2025
United States

Consumer insights drive innovation from idea to launch, says SKIM A strong innovation strategy, rooted in consumer insights, is essential for product development in today's dynamic market. For more on early innovation strategy, we spoke with SKIM leaders Sarah Tohar and Alexis Sacino.
03 April 2025
Asia

The grey market: What brands can do to safeguard customer loyalty The unauthorized sale of genuine products online, known as the grey market, is increasingly attracting consumers with discounted prices and fast delivery.
03 April 2025
Asia

Takami works with SKIM on optimizing subscription model for skincare products When Takami embarked on the ambition to give its own subscription model a face-lift, the Japanese skincare brand tapped international marketing consultancy firm SKIM for guidance.
17 March 2025
Brazil

SKIM names Maura Coracini as Managing Director of Latin America business SKIM, an international insights and marketing consultancy firm, has named Maura Coracini as Managing Director of its Latin America business.
21 February 2025
United Kingdom

How skincare brands can differentiate themselves in a changing market The skincare market is becoming increasingly saturated with a multitude of new products. For brands in the market, this means that offering a differentiated proposition is more important than ever.
05 February 2025
Europe

SKIM celebrates 45 years: From a start-up to an international consultancy Marketing consultancy SKIM is celebrating its 45th anniversary, having grown from a humble startup to a global firm.
22 January 2025

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