Accenture | News | Marketing

An overview of global Accenture news:

United Kingdom

Growth consultancy MomentumABM joins Accenture Song Accenture has acquired MomentumABM for an undisclosed fee. The UK-headquartered growth consultancy will become part of creative agency Accenture Song, adding around 90 experts in Britain and the US.
05 September 2025
United Kingdom

Talking to people in the age of big tech As companies engage in an ‘AI arms-race’, professional services brands should not lose sight of telling an effective human story as part of their services.
14 August 2025
United Kingdom

Accenture Song absorbed into new Reinvention Services line After its widely heralded rise to prevalence, Accenture Song is to be incorporated into a wider arm of Accenture’s organisation.
27 June 2025
United Kingdom

Jaguar reviewing Accenture Song creative account after divisive rebrand As Jaguar Land Rover attempts to reposition itself as a company focused exclusively on electric vehicles, it announced a bold rebrand, dropping its famous logo, and rolling out a series of commercial
23 May 2025
Australia

NRMA Insurance taps Accenture Song for customer experience work NRMA Insurance has hired Accenture Song to help its sales & marketing team enhance its customer experience.
10 April 2024
Middle East

Accor taps Accenture Song as global content production house Global hotels chain Accor is working together with Accenture Song to inject allure – as well as consistency and efficiency – into its branding and marketing outings worldwide.
24 November 2023
Middle East

Accenture and luxury car maker JLR win global marketing data award Accenture has come home reeling with pride from the I-COM Data Creativity Awards, slotting two of the four category awards and being named the overall winner of the special award for social good.
14 July 2023
Australia

Accenture wins Cannes top prize for Tuvalu digital & creative campaign The A/NZ branch of Accenture has taken home the top prize at this year’s Cannes International Festival of Creativity, recognised for its support of Tuvalu’s claim for digital sovereignty in the face
04 July 2023
Australia

Accenture Song's ‘un-Australian’ lamb ad comes full circle Now spanning nearly two decades, the latest annual lamb ad created by Accenture Song agency The Monkeys has come full circle, featuring an exploration of what it means to be ‘un-Australian’.
26 January 2023
Middle East

L'Oréal selects Accenture for data-driven marketing transformation International beauty group L'Oréal has selected Accenture as its partner of choice for a consumer experience overhaul in the region – underpinned by cutting-edge technology.
22 November 2021
Australia

Accenture teams up on ad campaign to drive vaccine take-up A stirring national advertising campaign has been launched to encourage Australians to get vaccinated against Covid-19, following a collaboration between Advertising Council Australia and Accenture.
30 September 2021
United States

Accenture launches largest brand campaign in a decade Accenture has launched a sweeping new brand campaign and new company purpose which centers on embracing change that benefits all stakeholders.
15 October 2020
United Kingdom

VR helps Kellogg's improve new product shelf placements Accenture and Qualcomm have developed a VR solution with embedded eye-tracking to help Kellog’s put ideas on the shelving of its new products to the test.
18 June 2020
United Kingdom

‘Conflict’ questions as Accenture shuts media auditing arm Multifaceted professional services firm Accenture has announced plans to shut its media auditing business, as it looks to pick up programmatic media planning work via its Interactive brand.
25 February 2020
United Kingdom

Accenture drops Teneo for Red Consultancy and Headland Headland Consultancy and Red Consultancy have recorded a major contract win, with the news they will take up a new joint role supporting Accenture in the UK.
08 November 2019
Middle East

Accenture Interactive tapped by INFINITI for Middle East marketing The Middle East arm of luxury auto-line INFINITI has tapped Accenture Interactive to perform marketing duties across eleven regional markets.
08 November 2019
Europe

Marketing agencies support Park Now's European campaign Park Now Group, the parent behind parking apps Park Now (Germany, France, Austria and Switzerland), RingGo (UK) and Parkmobile en Park-line (Netherlands), has launched a new European brand and campai
25 October 2019
United Kingdom

Accenture Interactive set to merge London agencies in one studio Accenture Interactive has announced plans to house all of its London agencies in the same office.
19 July 2019
United Kingdom

Top CMOs focus on customer experience and storytelling to drive growth A study of Chief Marketing Officers has found that a growing number are now driving transformational change at the highest levels of their companies.
25 April 2019
Asia

Caspar Schlickum appointed APAC head of Accenture Interactive Operations
08 March 2019
United Kingdom

Accenture's Karmarama succeeds TBWA as Lidl's creative agency Advertising agency Karmarama has won a tender to provide creative services for global grocery chain Lidl.
31 December 2018
United States

Accenture Interactive absorbs US digital media firm Adaptly Management and tech consulting firm Accenture has purchased digital media services firm Adaptly.
14 December 2018
United Kingdom

Accenture to work alongside WPP-owned agency on Shell CRM contract As the firm vies for a share of the design and marketing industry, Accenture Interactive has won a place on Shell's customer relationship management (CRM) roster.
27 November 2018
Brazil

São Paulo-based New Content acquired by Accenture Accenture has entered into an agreement to acquire the Brazilian content creation and marketing agency New Content.
24 October 2018
Netherlands

Accenture, S4 Capital and WPP vying for €300 million MediaMonks deal The Dutch digital production studio MediaMonks is on the verge of being acquired.
09 July 2018
United Kingdom

Accenture wrestles with WPP and Martin Sorrell for MediaMonks Netherlands based digital production studio MediaMonks is set to be acquired, having been courted by multiple suitors.
06 July 2018
United Kingdom

Companies with poor customer experience are putting £107 billion at risk UK companies which fail to maintain customer relevance could forfeit over £100 billion in coming years, as all sectors face mounting competition, thanks to new innovative and agile rivals leveraging
25 June 2018
Argentina

Argentina's national airline calls on consulting firms to reshape loyalty program Argentina’s largest airline Aerolíneas Argentina has put out a call for an international consultancy to remodel its loyalty program.
19 June 2018
United States

Accenture Interactive launches consulting invasion of Ad Agency space The tech mastery cultivated by consulting firms keen to offer clients first-rate digital transformation services is generating a range of corollary benefits.
19 June 2018
China

Accenture Interactive acquires digital marketing agency in China
08 June 2018
Australia

Accenture Interactive launches programmatic digital ad-buying service in Australia Accenture will launch its new digital ad-buying services in Australia, further diminishing the gap between traditional agencies and consultancies.
05 June 2018
Europe

Multinationals BMW and Radisson Hotels call in Accenture Interactive Two large multinationals – BMW Group and Radisson Hotel Group – have called in Accenture Interactive to support their digital marketing and advertising endeavours.
15 May 2018

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