Accenture | News | Marketing | Page 2

An overview of global Accenture news:

United Kingdom

Accenture, Deloitte and McKinsey spent $1.2 billion on agency acquisitions The consulting industry’s collective spend on marketing and advertising powered past the $1 billion mark in 2017, according to new data.
05 February 2018
United Kingdom

Digital trust of UK consumers is critical for good brand experiences Digital trust is critical to giving UK consumers the brand experiences they crave, writes Sourced by Rachel Barton, Managing Director at Accenture in the UK and Customer Strategy lead for Accenture S
31 January 2018
United Kingdom

Pearson web-overhaul by Accenture shows consulting threat to ad firms Accenture have worked with global learning company Pearson to create and launch a new digital customer experience it has named OneDotCom.
10 October 2017
United Kingdom

Accenture acquires marketing and sales consultancy Brand Learning Accenture has acquired marketing and sales consultancy Brand Learning into its Customers and Channels practice, in the latest deal in a sustained period of inorganic growth.
07 August 2017
United Kingdom

Accenture & Adobe expand alliance with digital marketing Accenture and Adobe are further expanding their global alliance through the joint development of technology services that provide clients with a means of achieving greater marketing performance and e
14 January 2016
United Kingdom

3 ways digital trust can engineer higher customer loyalty Accenture has identified three steps companies can take to preserve digital trust while rolling out Internet of Things (IoT) products and services.
18 November 2015
United Kingdom

Accenture in top 100 most valuable global companies Brand company Interbrand has released its ‘Best Global Brands’ ranking of 2014. Consulting firm Accenture is the only consultancy in the list, which is, just as last year, dominated by Apple, Google and Coca Cola. Accenture is ranked #4
21 October 2014
United Kingdom

5 consulting firms nominated for B2B Marketing Awards For the 9th year in a row the B2B Marketing Awards are being organised, held on 20 November in London. These awards are awarded to organisations that have demonstrated excellence in B2B marketing.
26 August 2014
United Kingdom

Accenture buys the marketing firm Acquity Group Accenture has taken over Acquity Group, the second-biggest digital marketing-firm in the United States. The international advisory firm pays $316 million in cash for Acquity Group. Over 600 employees
15 May 2013
United Kingdom

Accenture builds digital marketing platform for Unilever Accenture has built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries.
06 May 2013
United Kingdom

Accenture launches a Global Marketing Campaign Accenture has launched a new global brand campaign. The campaign appears in virtually all possible media, including print, airport, outdoor and broadcast advertising. In addition, various digital channels will be used suc
22 November 2011

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