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Marketing news worldwide

An overview of news, trends and research in Marketing consulting in all countries:

Europe

Uncovering what customers want and need with conjoint analysis For companies that want to find out exactly what their customer want, conjoint analysis is one of the most popular methods.
10 June 2025
United Kingdom

Five key measures to maximise brand impact In an increasingly complex market, where consumers choose products based on more than just price or customer service, having a handle on all elements of brand impact is crucial for success.
04 June 2025
Middle East

AI-powered marketing can drive major personalization wave in telecom sector Telecommunications companies in the GCC region can generate up to $5.90 for every $1.
03 June 2025
United States

BCG partners with Pencil to help companies make AI ads Boston Consulting Group (BCG) has entered a global strategic partnership with Pencil, a platform for artificial intelligence-based advertising content creation.
29 May 2025
United Kingdom

ASCO Group working with Propaganda on brand strategy and implementation Project management services firm ASCO has tapped Propaganda Brand Consultancy for its expertise in brand strategy.
27 May 2025
United Kingdom

Jaguar reviewing Accenture Song creative account after divisive rebrand As Jaguar Land Rover attempts to reposition itself as a company focused exclusively on electric vehicles, it announced a bold rebrand, dropping its famous logo, and rolling out a series of commercial
23 May 2025
United States

RGP appoints Jennifer Jones as first chief marketing officer RGP, a Dallas-headquartered management consulting firm, has appointed Jennifer Jones as its first chief marketing officer.
19 May 2025
Qatar

Ooredoo selects FP7 McCann as marketing & communications partner in Qatar Mobile operator Ooredoo has selected FP7 McCann as its marketing and communications partner for the coming years, with the collaboration aimed at promoting its services and elevating its brand experie
13 May 2025
Middle East

AI agents are becoming the new middleman in the online buying process AI agents – autonomously operating robots that mimic a human person – are increasingly becoming the middleman in the marketing funnel, according to research from Bain & Company.
02 May 2025
PwC launches new brand positioning and 'So You Can' campaign PwC has refreshed its brand positioning and identity for the first time in 14 years. The launch is being rolled out globally and supported by the Nike-style campaign ‘So You Can’.
30 April 2025
United States

Wavestone unifies North American operations under one brand Wavestone, a Paris-headquartered management and technology consulting firm, has united its Aspirant, Q_Perior, and Wavestone teams under the Wavestone North America brand.
15 April 2025
Asia

The grey market: What brands can do to safeguard customer loyalty The unauthorized sale of genuine products online, known as the grey market, is increasingly attracting consumers with discounted prices and fast delivery.
03 April 2025
United States

Vaco Holdings rebrands as Highspring Vaco Holdings, a Nashville-headquartered provider of talent solutions, consulting, and managed services, has rebranded as Highspring.
01 April 2025
United Kingdom

How to drive successful customer-centric change Customer expectations are higher than ever.
01 April 2025
Europe

Odido and Merkle win Marigold Award for TeamNL campaign ahead of Olympic Games Telecom provider Odido has won a Marigold Award for a successful multichannel marketing campaign delivered in the run-up to the Olympic Games in Paris.
18 March 2025
Asia

Takami works with SKIM on optimizing subscription model for skincare products When Takami embarked on the ambition to give its own subscription model a face-lift, the Japanese skincare brand tapped international marketing consultancy firm SKIM for guidance.
17 March 2025
United States

Apply Digital acquires martech agency Ragnarok Apply Digital, a Canada-based digital consulting firm, has acquired Ragnarok, a New York-based marketing technology (martech) agency.
10 March 2025
Middle East

Jadarah launches new Product Management Excellence offering Saudi management consulting firm Jadarah has launched a new offering that helps organizations setup and optimize their end-to-end product management cycle.
06 March 2025
United Kingdom

Visku and Studio North nominated for European Brand Transformation Awards Professional services firm Visku and design advisory Studio North have been shortlisted for three prizes at the 2025 European Brand Transformation Awards.
03 March 2025
Europe

Trends shaping the commercial excellence landscape in 2025 A study from Vesper Commercial Excellence of 130 sales and marketing leaders from around Europe has shed light on the key trends reshaping the commercial landscape.
24 February 2025

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