Marketing news worldwide

An overview of news, trends and research in Marketing consulting in all countries:

United Kingdom

Buzzacott debuts brand and website overhaul Buzzacott has announced its “most significant update in years” for its corporate identity.
30 October 2025
United States

DXC promotes Anthony Pappas to chief marketing officer DXC Technology, an Ashburn, VA-headquartered IT consulting firm, has promoted Anthony Pappas to chief marketing officer.
24 October 2025
Middle East

AWS consultancy Zero&One signs partnership with Datanuum Middle East cloud consultancy Zero&One has signed a Memorandum of Understanding (MoU) with Datanuum, aimed at developing and implementing joint customer engagement solutions on the AWS platform.
22 October 2025
United States

Equiteq unveils new branding Equiteq, an investment bank focusing on technology and consulting services, yesterday announced a refresh of its brand.
16 October 2025
United States

Marsh McLennan to rebrand to Marsh Marsh McLennan, a New York-based insurance broking and professional services company, will continue its brand simplification and transition to the brand of “Marsh” in January 2026.
15 October 2025
United Kingdom

ChatGPT Checkout represents a critical window for British brands As ChatGPT rolls out direct purchasing without needing to exit its platform, Charlie Terry argues “the old playbook is obsolete” for brands looking to market their products.
13 October 2025
United Kingdom

AI means consultants must bring traditional PR back to the forefront of the marketing mix As AI and large language models begin to add the ability to purchase directly on the platform, it’s important to react to the changing media environment.
10 October 2025
United Kingdom

‘Polite’ UK brands missing out on $10 billion in value UK brands are missing out on $10 billion in potential, thanks to short-term marketing tactics.
02 October 2025
United Kingdom

Graph Strategy UK rebrands as GCS amid rapid growth GRAPH Strategy UK has announced that it has rebranded as GCS.
02 October 2025
Canada

BDO Canada launches brand refresh BDO Canada, a mid-market accounting and consulting firm, has unveiled a refreshed brand identity. The firm’s new tagline is “Do more together.
01 October 2025
United Kingdom

UK professional services drowning in generic messaging For decades, advisory firms have leant on a distinctive brand of ‘consulting speak’ to win clients – but a new study suggests this may actually be driving customers away.
30 September 2025
United Kingdom

The Marketing Plot wins consulting prize at National StartUp Awards Bristol-based start-up The Marketing Plot has been named as the business, consulting and management start-up of the Year at the 2025 UK National StartUp Awards.
25 September 2025
United Kingdom

Nine-in-ten CMOs disappointed by increasingly tech-centric role Chief marketing officers have been left unfulfilled by their roles, as the endless churn of technological change transforms their work into a technology career.
12 September 2025
Europe

Telecom operators leaving 40% of customer value untapped Telecom operators around the world are leaving a large chunk of their customer value potential untapped, meaning they are falling short of customer expectations and at the same time missing out on revenue.
09 September 2025
Saudi Arabia

Customer experience at the forefront of Saudi Arabia’s telecom sector Saudi Arabia’s telecommunications industry is increasingly focused on customer experience.
09 September 2025
United Kingdom

Growth consultancy MomentumABM joins Accenture Song Accenture has acquired MomentumABM for an undisclosed fee. The UK-headquartered growth consultancy will become part of creative agency Accenture Song, adding around 90 experts in Britain and the US.
05 September 2025
Bahrain

Apex Advisory working on new outdoor advertising strategy in Bahrain Bahrain has hired Apex Advisory to support the development and implementation of its new outdoor advertising strategy and masterplan for the Kingdom.
02 September 2025
United States

Rivian tops PA Consulting’s 2025 Brand Impact Index US-based electric vehicle manufacturer Rivian topped PA Consulting’s 2025 Brand Impact Index.
25 August 2025
Middle East

How marketing technology is redefining business growth and long-term value In today’s digital economy, technology is no longer an optional complement to marketing operations, it has become the axis around which all modern processes for building value, enhancing experience,
21 August 2025
Ethiopia

Ethiopian Airlines appoints Ellerton & Co as partner for key APAC markets Ethiopian Airlines, one of Africa’s largest airlines, has appointed Ellerton & Co as its communications partner for three key markets in the APAC region.
17 August 2025

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