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No news found.
United States
North America | United States
IBM Global Business Services rebrands as IBM Consulting
IBM Global Business Services, the professional services arm of Armonk, NY-based technology giant IBM, has rebranded to “IBM Consulting.
19 October 2021
Australia
Oceania | Australia
Accenture teams up on ad campaign to drive vaccine take-up
A stirring national advertising campaign has been launched to encourage Australians to get vaccinated against Covid-19, following a collaboration between Advertising Council Australia and Accenture.
30 September 2021
United Kingdom
Europe | United Kingdom
CMOs become increasingly responsible for business growth
Marketing leads and teams are having to become more holistic in their approach, as they look to build data-driven approaches to build better informed strategies.
29 September 2021
Canada
North America | Canada
PCI-Perrault Consulting rebrands to PCI Compensation Consulting
PCI-Perrault Consulting, a Montreal-based consulting firm specializing in total compensation, has rebranded to PCI Compensation Consulting.
13 September 2021
China
Asia | China
Harley-Davidson selects Golin for brand building work in China
Iconic motorcycle brand Harley-Davidson has selected Golin as its new corporate reputation and communications consultancy for the Chinese market.
10 September 2021
India
Asia | India
Cedar Consulting delivers customer loyalty analysis for two clients
With consumer and supplier demands rapidly evolving, keeping a close eye on stakeholder experiences is the need of the hour across sectors.
06 September 2021
Europe
Europe | Regional
4 ways how AI can boost the top line of fashion and luxury brands
A growing number of fashion and luxury brands are leveraging smart technology and the rich customer data they have at their disposal to make better strategic decisions in the commercial domain.
01 September 2021
Europe
Europe | Regional
Why e-commerce can thrive with near-zero (data) knowledge
Online commerce based on the minimal use of data could allow e-commerce businesses to structurally reduce their costs.
13 August 2021
Australia
Oceania | Australia
Seven ways how marketing analytics can add business value
The rapidly evolving world of marketing analytics is delivering more to the business bottom line every month, and it’s a trend that is set to continue.
11 August 2021
Australia
Oceania | Australia
Bain brings its NPS Prism Insurance offering to Australia
Bain & Company has added a new industry-focused product to its NPS Prism suite in Australia.
03 August 2021
United Kingdom
Europe | United Kingdom
Marketing restrictions could cost food and drink players $500 billion
Marketing restrictions could be set to wipe billions off the enterprise value from major brands in the alcohol, confectionary, savoury snacks, and sugary drinks industries.
22 July 2021
Netherlands
Europe | Netherlands
How Webs helped Mollie professionalise its HubSpot
Specialist consultancy firm Webs has helped Amsterdam-based digital payments firm Mollie optimise its entire sales operation and boost productivity – by revamping its use of customer relationship man
21 July 2021
Asia
Asia | Regional
Seven steps to future-proof a customer experience strategy
As customers migrate to digital communication channels, reinventing the strategies to meet ever-increasing customer expectations has become the new normal for companies.
19 July 2021
Asia
Asia | Regional
Digital, data and the new customer experience imperative
Companies throughout Asia Pacific (APAC) have been forced to adapt in many ways following the events of 2020, but customer experience (CX) was already shifting before then.
06 July 2021
Asia
Asia | Regional
Olympics sponsors hire consultants to weigh reputation damage
Big-ticket Japanese sponsors of the Tokyo Olympics 2020 have called in a consortium of consulting firms to explore the prospect of withdrawing from the games – for fear of reputational damage.
14 June 2021
United States
North America | United States
Social media a top risk concern for communications leaders
Social media/adverse commentary was the fourth-ranked corporate risk among communications leaders, according to a recent report from Crisp, a social media and crisis advisory firm, and Kroll, a manag
28 May 2021
Europe
Europe | Regional
Customer-centric digital transformations to win out in new normal
A handful of forward-looking companies actually thrived during the pandemic – winning new customers and boosting revenues. PwC has taken a closer look at the ‘magic formula’ of these businesses.
27 May 2021
Australia
Oceania | Australia
Three reasons for a career in digital marketing consultancy
Making a new career choice can be intimidating, but it can be life-changing.
26 May 2021
United Kingdom
Europe | United Kingdom
Marketing and research consultancy Incite regroups its offerings
Research consultancy Incite has refreshed its portfolio of services, clustering its offerings into three main services: Strategy, Research and Planning.
20 May 2021
United States
North America | United States
KSM Consulting rebrands as ‘Resultant’
KSM Consulting, an Indianapolis-based management and technology consulting firm, has rebranded as Resultant. The strategic rebrand includes a new name, logo, brand identity, and website.
18 May 2021
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