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United Kingdom
How skincare brands can differentiate themselves in a changing market
The skincare market is becoming increasingly saturated with a multitude of new products. For brands in the market, this means that offering a differentiated proposition is more important than ever.
05 February 2025
Middle East
How organizations are leveraging Generative AI to transform marketing
Generative AI is taking the world by storm, with marketing one of the top domains where the technology is boosting efficiency, revamping experiences and fast-tracking innovation.
17 January 2025
Middle East
New Metrics: 4 customer experience trends to watch in the Middle East
Customer Experience (CX) has emerged as a critical differentiator for businesses and governments across the Middle East.
17 January 2025
United Kingdom
EY launches global ‘Transformations’ marketing campaign
Big Four firm EY is looking to bounce back from a year to forget, with the launch of a new branding charm offensive.
14 January 2025
Middle East
Leading companies consider CX an integral part of their operating model
Organizations often need to rethink their approach to customer experience (CX) in order to maximize the returns from their CX investments. That is according to new research from Kinetic Consulting.
17 December 2024
Europe
New BearingPoint platform taps AI to rapidly build customer personas
BearingPoint has launched a new product that helps companies near instantly gain an in-depth understanding of their customer – from their needs and preferences, to behaviors and even potential spendi
18 November 2024
Middle East
Digital Human Experience: Balancing tech and empathy in customer journeys
While technological advancements have revolutionized how companies interact with their customers, the pendulum is swinging back towards a more balanced approach that integrates human empathy with dig
31 October 2024
Japan
ABeam Consulting helps Kosé with development of new store in Tokyo
Kosé, a Japanese multinational personal care and beauty products company, chose ABeam Consulting to provide consulting and customer experience services in the run-up to the opening of its latest stor
17 October 2024
United Kingdom
UK brands see value fall amid struggle to differentiate
The UK’s most valuable 30 brands have seen their combined value fall by 7%.
11 October 2024
Europe
Metyis launches campaign at Schiphol Airport: ‘Others consult, we deliver’
A new advertising campaign for Metyis has taken off at the city’s Schiphol Airport.
30 September 2024
United Kingdom
New Commercial Arts to merge into Ogilvy
Ogilvy Group will add London agency New Commercial Arts to its offering. Initially the two firms will continue to run as separate brands.
18 September 2024
Middle East
How Mastercard Media Measurement can help maximize advertising impact
Thirty years ago, TV, radio and print were the only ad channels. Today, advertising is a digital-dominated space, with new digital channels appearing daily.
16 September 2024
United States
SEI announces brand refresh, new website
SEI (Systems Evolution Inc.), a Cincinnati-headquartered management consulting firm, has unveiled a new brand identity and redesigned website.
16 September 2024
Middle East
In the age of choice, brands must earn consumer loyalty
In today’s competitive, fast-paced business environment rich with options, brands must not only attract consumers, but earn their loyalty, writes Johann Suchon, Senior Vice President Loyalty Solution
11 September 2024
Europe
Embedding loyalty into every step of the customer and payments journey
Companies are reinventing loyalty programs as new technologies emerge and customer expectations shift.
04 September 2024
Middle East
The future of CX blends AI and chatbots with the human experience
In the rush to adopt new technologies, organizations often repeat past mistakes by prioritizing efficiency and cost-cutting over delivering exceptional customer experiences (CX).
29 August 2024
Australia
Lippincott delivers inaugural brand design for the new Adelaide University
Lippincott – the brand and innovation subsidiary of Oliver Wyman Group – has celebrated a massive local coup in delivering the inaugural branding for Adelaide University.
14 August 2024
United States
Rimkus launches brand unification
Rimkus, a Houston-based engineering and technical consulting firm, has unified its sub-brands Capital Consulting International (CCi) and Hagreaves Jones under the Rimkus brand, effective August 30, 2
12 August 2024
Australia
Integrated experiences are key to competitive advantage
Companies that excel in offering superior experiences for consumers, employees, and users are more likely to enjoy higher revenue and profitability.
06 August 2024
Middle East
Gen AI: A gamechanger for augmenting the customer experience
As businesses invest in generative AI, customer experience (CX) has emerged as a top use case.
31 July 2024
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