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United Kingdom
Europe | United Kingdom
Facebook Marketplace disrupts classifieds ads landscape
Internet giant Facebook launched its own marketplace in 2016, and has majorly disrupted the online classified ads space over the following five years.
16 April 2021
Australia
Oceania | Australia
Five ways to navigate the loyalty crisis among Australian brands
Consumers in Australia are reluctant commit to a single brand, and rarely sign up to loyalty programmes – mainly owing to disappointing experiences.
14 April 2021
Lebanon
Middle East | Lebanon
INDEVCO Consultancy recognised for customer experience services
Beirut-based consulting firm INDEVCO Consultancy has cemented its leading position in the customer experience space, bagging a global certification and regional award in the past period.
12 April 2021
United Kingdom
Europe | United Kingdom
RS Components achieves positive ROI with personalisation
Today’s digital-first world has erased the distinctions between B2B and B2C when it comes to online journeys.
25 March 2021
Australia
Oceania | Australia
Gaming marketing strategy & data company Livewire launches
Aiming to provide an integrated approach to gaming marketing strategy, Livewire has launched in Australia.
24 March 2021
Middle East
Middle East | Regional
MENA spending on social media advertising is on the up
By the end of 2021, social media could account for a third of the total digital media advertising spend in the Middle East and North Africa (MENA).
23 March 2021
Europe
Europe | Regional
Korn Ferry's Monika van Hoogenvest on social selling in consulting
With email marketing in danger of peaking, with jaded clients growing weary of impersonal messaging, a new approach to marketing could see professional services firms deploy a personal touch to culti
26 February 2021
United States
North America | United States
Duff & Phelps rebrands as Kroll
Duff & Phelps, a global consultancy focusing on governance, risk, and transparency, is rebranding to “Kroll” – its former risk management subsidiary.
25 February 2021
Netherlands
Europe | Netherlands
BearingPoint study shows Dutch companies keep raising the digital bar
Last month, BearingPoint released the 2021 edition of its annual Digital Leaders Study – a benchmark into the digital commercial maturity of companies across multiple European countries.
11 February 2021
Australia
Oceania | Australia
Australian Ethical brings in R/GA for marketing & innovation
R/GA’s Australian outfit has landed a new corporate client – superannuation fund Australian Ethical.
04 February 2021
Australia
Oceania | Australia
R/GA's Sydney office to lead Uber's social footprint across APAC
R/GA Sydney is now the epicentre of Uber’s social media marketing activity across Australia, Japan and Taiwan, following a global partnership between the two firms.
28 January 2021
United States
North America | United States
IT consultancy UST Global rebrands
California-headquartered IT consultancy UST Global has rebranded with a shorter name – UST – a new logo, and a refreshed company purpose.
22 January 2021
Canada
North America | Canada
CGI refreshes brand identity on 45th anniversary
CGI, a Montreal-headquartered IT consultancy, has refreshed its brand identity on the occasion of its 45th anniversary. The company’s main logo remains the standard red, sans-serif “CGI.
22 January 2021
United States
North America | United States
Joanna Seddon and Nik Gharekhan launch brand consultancy Presciant
Joanna Seddon and Nik Gharekhan, two of the world’s leading brand strategy experts, have founded Presciant, a New York-based brand consulting firm.
21 January 2021
Australia
Oceania | Australia
5 ways to make your business stand out on social media
If you want your business to get noticed, you’re going to have to find a way to stand out from the competition.
11 January 2021
Asia
Asia | Regional
Digital sales an opportunity for B2B players in Southeast Asia
Business-to-business (B2B) offerings in Southeast Asia have been slow to digitalise sales in recent years – a scenario that is set to change in the post-Covid-19 world.
04 December 2020
Netherlands
Europe | Netherlands
120 players participate in TNO's Marketing & Sales game
03 December 2020
Asia
Asia | Regional
Why APAC brands should build trust and how they can do it
Communications and public relations consultancy Edelman has released the 2020 edition of its Brand Trust report.
17 November 2020
China
Asia | China
Luxury brand Furla hires RTG Consulting Group in China
Furla is looking to boost its brand profile in China, bringing Shanghai-based brand consultancy RTG Consulting Group on board for support.
05 November 2020
Europe
Europe | Regional
Newcraft helping Ahold Delhaize with Google Marketing roll-out
Ahold Delhaize has completed the roll-out of Google Marketing Platform (GMP) in five European countries, as part of the retailer’s transformation agenda to better embrace data-driven working in its marketing function.
04 November 2020
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