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No news found.
United States
North America | United States
IT consultancy UST Global rebrands
California-headquartered IT consultancy UST Global has rebranded with a shorter name – UST – a new logo, and a refreshed company purpose.
22 January 2021
Canada
North America | Canada
CGI refreshes brand identity on 45th anniversary
CGI, a Montreal-headquartered IT consultancy, has refreshed its brand identity on the occasion of its 45th anniversary. The company’s main logo remains the standard red, sans-serif “CGI.
22 January 2021
United States
North America | United States
Joanna Seddon and Nik Gharekhan launch brand consultancy Presciant
Joanna Seddon and Nik Gharekhan, two of the world’s leading brand strategy experts, have founded Presciant, a New York-based brand consulting firm.
21 January 2021
Australia
Oceania | Australia
5 ways to make your business stand out on social media
If you want your business to get noticed, you’re going to have to find a way to stand out from the competition.
11 January 2021
Asia
Asia | Regional
Digital sales an opportunity for B2B players in Southeast Asia
Business-to-business (B2B) offerings in Southeast Asia have been slow to digitalise sales in recent years – a scenario that is set to change in the post-Covid-19 world.
04 December 2020
Netherlands
Europe | Netherlands
120 players participate in TNO's Marketing & Sales game
03 December 2020
Asia
Asia | Regional
Why APAC brands should build trust and how they can do it
Communications and public relations consultancy Edelman has released the 2020 edition of its Brand Trust report.
17 November 2020
China
Asia | China
Luxury brand Furla hires RTG Consulting Group in China
Furla is looking to boost its brand profile in China, bringing Shanghai-based brand consultancy RTG Consulting Group on board for support.
05 November 2020
Europe
Europe | Regional
Newcraft helping Ahold Delhaize with Google Marketing roll-out
Ahold Delhaize has completed the roll-out of Google Marketing Platform (GMP) in five European countries, as part of the retailer’s transformation agenda to better embrace data-driven working in its marketing function.
04 November 2020
United Kingdom
Europe | United Kingdom
An approach for creating exceptional customer experiences
The pandemic crisis, with its lockdowns, social distancing and customers reluctant to go back to stores, has accelerated the shift towards an all-digital shopping experience, from product searching a
02 November 2020
Middle East
Middle East | Regional
'Brands that embrace digital, purpose and agile are well positioned'
A new international Deloitte report has spelled out how changing consumer behaviour amid the Covid-19 pandemic is impacting branding and marketing strategies, and what marketers can do to cater to these developments.
26 October 2020
United Kingdom
Europe | United Kingdom
How to use storytelling in the professional services industry
Neuroscience research shows that storytelling is one of the most effective ways to attract people’s attention.
23 October 2020
Europe
Europe | Regional
The need for close client relationships in professional services
Professional relationships have always been at the heart of the professional services industry, and this will remain true no matter the challenge.
19 October 2020
United States
North America | United States
Accenture launches largest brand campaign in a decade
Accenture has launched a sweeping new brand campaign and new company purpose which centers on embracing change that benefits all stakeholders.
15 October 2020
Europe
Europe | Regional
Four ways how technology can improve customer experience
For organisations of all sizes and shapes, playing into changing consumer behaviour trends is key for maintaining a satisfied customer base and hence a competitive edge.
15 October 2020
Australia
Oceania | Australia
Alcohol retailer Jimmy Brings picks R/GA for growth campaign
R/GA Australia has shrugged off competition from three tier-one rivals to win a project at Jimmy Brings.
13 October 2020
Australia
Oceania | Australia
Steps for designing a great employee experience
With employees becoming increasingly demanding, the need for a human-centred approach has become more crucial than ever.
12 October 2020
United Kingdom
Europe | United Kingdom
Heliex Power taps BIG Partnership for strategic marketing review
CleanTech manufacturer Heliex Power has appointed professional services firm BIG Partnership to develop a new integrated marketing strategy that builds brand awareness and demonstrates the strengths
08 October 2020
United Kingdom
Europe | United Kingdom
How AI can help brands discover consumer microtrends
Widespread lockdowns have changed shopping habits and strengthened the influence of online prosumers – brand advocates who also create their own products.
28 September 2020
Italy
Europe | Italy
Deloitte Digital helps Lamborghini boost customer experience
Deloitte Digital has worked with Italian client Automobili Lamborghini to innovate its digital customer experience.
25 September 2020
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