Marketing news worldwide

An overview of news, trends and research in Marketing consulting in all countries:

United Kingdom

AI agents are redefining customer experience, says Cortex Reply experts A new wave of specialised AI agents is fundamentally changing how companies approach customer experience by shifting the industry focus from merely deflecting calls to delivering high-satisfaction ou
12 June 2026
United States

Accenture acquires creator agency Whalar Accenture has agreed to acquire Whalar, a New York-based creator and social agency, from Whalar Group.
10 June 2026
United Kingdom

Channel 4 selects Cognizant to modernise advertising operations Cognizant has been selected by Channel 4 to help modernise its advertising operations.
05 June 2026
United Kingdom

Why professional services partnerships need a different kind of marketing According to Steve Kemish, if management consultants, accountants and lawyers tend to have one thing in common, it’s a group of disparate partners with their own agendas, ways of working, and ideas f
13 May 2026
United Kingdom

BIP unveils new website for UK business The UK branch of the global BIP network has launched a newly redesigned website.
21 April 2026
United Kingdom

Heidrick & Struggles expert Hannah Peech on why reputation is a key board-level asset Public perception has never been more important for corporations.
14 April 2026
United States

Perficient announces brand refresh Perficient, a St. Louis-based technology consulting firm, has refreshed its brand.
30 March 2026
Netherlands

Elbuco taps Hammer’s ongoing market intelligence to shape its consumer strategy To support its commercial planning and decision-making, Elbuco, a Dutch provider of lease solutions, works closely with market intelligence consultancy Hammer.
26 March 2026
United States

MorganFranklin Cyber rebrands as Arcova MorganFranklin Cyber, a Charlotte, NC-based cybersecurity consulting and managed services firm, has rebranded as “Arcova.
24 March 2026
United Kingdom

SKIM leaders on why brand equity and pricing power are two sides of the same coin The brands with the strongest margins don’t just optimize price. They earn it.
24 March 2026
United Arab Emirates

Kinetic Consulting and JourneyTrack partner to transform customer journey management UAE-headquartered Kinetic Consulting has signed a new partnership with JourneyTrack, a leading global platform for customer journey management.
18 March 2026
United Kingdom

Most communications AI transformations trapped at experimental phase Having been swept up in the AI-ferver of the last three years, the majority of companies have sought to mainline the technology into their communication functions.
13 March 2026
United Kingdom

Umpf shifts to employee ownership with help from RSM Yorkshire and London-based PR consultancy Umpf has embarked on a new chapter as a business, by transitioning to employee ownership and unveiling a refreshed brand identity.
12 March 2026
United Kingdom

4C Associates introduces refreshed brand identity Following its uniting with the FourCentric Group, supply chain consultancy 4C Associates has refreshed its branding. The firm says visual identity better reflects its role within the wider group.
05 March 2026
United Kingdom

Five AI red flags threatening domain authority With the February 2026 Discover update now in the wild and a rumoured Spring Core Update on the horizon, the SEO mantra has shifted from ‘content is king’ to a more brutal reality: "Cull the slop, or
03 March 2026
Netherlands

AI-powered leaders are leapfrogging their peers in digital customer experience The digital customer experience of Dutch companies has improved over the past year, with those that have applied AI and Gen AI strategically making the greatest gains, according to research by Bearin
25 February 2026
Latin America

The authenticity gap: What Gen Z really think about brands A global study from SKIM has found that young consumers from around the world value transparency above all else, while nearly a third reject brands for “trying too hard” with forced messaging.
18 February 2026
Middle East

Report: Creative economy emerges as economic and social pillar in Arab world In a significant shift toward a more diversified post-oil economy, Arab nations are prioritizing creative and cultural industries as vital engines for growth and global influence.
17 February 2026
Sweden

Boutique Swedish consultancy Ctrl Digital bought by multinational Havas Ctrl Digital, a Swedish consultancy specialised in marketing and media analytics, has been acquired by Havas, a global advertising and public relations group.
12 February 2026
Europe

How brand DNA is changing the way marketing leaders innovate Chief Marketing Officers (CMOs) are rethinking how they approach innovation.
12 February 2026

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