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United States

North America | United States

SBI hires Katrina Engelman as chief marketing officer SBI, a Dallas-headquartered sales and marketing consulting and benchmarking firm, has hired Katrina Engelman as chief marketing officer. She is based in New York City.
12 May 2022
United Kingdom

Europe | United Kingdom

Elixirr lampoons consulting stereotypes with new campaign UK headquartered advisory Elixirr has unveiled a new campaign, satirising some of the most loathsome stereotypes of the consulting industry.
11 May 2022
India

Asia | India

Valuing customer relationship intangible assets during transactions Valuing customer-related intangible assets is an important step for any company valuation.
10 May 2022
United States

North America | United States

RSM acquires marketing agency Andculture RSM US has agreed to acquire Andculture, a Harrisburg, PA-based marketing firm, in a deal that is expected to close on June 1.
06 May 2022
United Kingdom

Europe | United Kingdom

Privacy-first era requires a more strategic marketing approach Richard Wheaton, Managing Director at data consultancy fifty-five, outlines why in today’s privacy-first era, marketing success hinges on a more strategic approach.
04 May 2022
Middle East

Middle East | Regional

Arabic-focused EdTech taps HEED for commercial transformation Kamkalima, a rapidly growing EdTech platform for learning and teaching Arabic, has selected HEED as its consulting partner for a sales & marketing transformation.
22 April 2022
Middle East

Middle East | Regional

Travizory working with HEED on commercial excellence project Swiss border control specialist Travizory Border Security has selected Dubai and Beirut based consultancy HEED to support a government-oriented sales transformation program.
01 April 2022
United Kingdom

Europe | United Kingdom

Innocent’s pulled TV ad: What we can learn about greenwashing? For some, it might seem particularly challenging that Innocent Drinks faced a very public case of what looked like ‘greenwashing’ after the UK’s advertising watchdog banned one of its adverts.
16 March 2022
United States

North America | United States

Kroll completes brand unification Kroll, formerly known as Duff & Phelps, has completed the brand unification it started in early 2021.
23 February 2022
United Kingdom

Europe | United Kingdom

Research: Strong customer relationships key to recovery and growth New research by Vendigital explores the changing nature of customer relationships at a time of major disruption.
22 February 2022
United States

North America | United States

Salesforce consultancy Thunder rolls out new brand Thunder Inc., a San Francisco-based Salesforce consulting firm, has redesigned its brand and launched a new website.
18 February 2022
Malaysia

Asia | Malaysia

How EY is helping TNB transform its customer strategy and operations Over the past years, EY has supported Malaysia’s national energy provider Tenaga Nasional Berhad with a large-scale overhaul of its customer strategy and operations.
03 February 2022
Asia

Asia | Regional

Three demographic trends set to reshape brand expectations With the world moving to a digital-first approach and consumer expectations changing for good, the ‘experience economy’ has become epicentre of business and commercial strategies.
31 January 2022
Europe

Europe | Regional

Revisit technology and organisation for commercial success Marc Andre Lein and Simon Andreas Hofmann from management consultancy Impulssum outline why a renewed approach for technology and organisation is core for commercial success.
31 January 2022
Saudi Arabia

Middle East | Saudi Arabia

Napco National partners with INDEVCO Consultancy on B2B transformation Saudi Arabian manufacturer Napco National has overhauled the business model and commercial operations of its B2B division in order to ramp up efficiency and profitability, and build the capabilities
17 January 2022
United Kingdom

Europe | United Kingdom

Brands must embrace a new era of innovation in 2022 As 2022 gets underway, there will undoubtedly be a host of trends and predictions that marketers will be looking to identify in order to help design brand strategies for the coming year.
07 January 2022
China

Asia | China

Ogilvy Consulting wins two brand advisory mandates in China Ogilvy Consulting has won two new brand advisory mandates in the Chinese market.
28 December 2021
Australia

Oceania | Australia

The Kiwi Codes are enduring, but are brands paying attention? The pandemic hasn’t changed Kiwis’ cultural codes, but it has clearly shifted how brands are reacting to them.
09 December 2021
Australia

Oceania | Australia

The rise of DIY customer data: In-house data collection and analysis As customer experience becomes front and centre for many organisations, the collection of customer data has never been more vital.
06 December 2021
Australia

Oceania | Australia

MarTech provider Acoustic names KPMG a consulting partner Acoustic, an independent marketing cloud and analytics provider, has entered into a strategic alliance with KPMG.
30 November 2021

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