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No news found.
Europe
Europe | Regional
High growth professional services firms lead in sales & marketing
Top performing firms in the professional services industry spend more on sales & marketing than their underperforming peers and are more mature in business development practices, according to a globa
11 May 2023
Germany
Europe | Germany
Digital drives commercial improvement at Henkel Adhesive
When a global adhesives producer sought help in digitising its customer experience, in order to ramp up customer centricity and sales, the company turned to SparkOptimus for counsel.
04 May 2023
United Arab Emirates
Middle East | United Arab Emirates
Consultancies help Emarat develop and launch EmCan loyalty program
Following a year of preparation, Emirates General Petroleum Corporation (Emarat) has launched its loyalty program.
02 May 2023
Ireland
Europe | Ireland
Volkswagen hires Cognizant for Irish customer experience project
Global automotive group Volkswagen has engaged Cognizant to help it improve its customer experience in the Irish market.
19 April 2023
Middle East
Middle East | Regional
Inflation rather than enthusiasm to drive added Ramadan sales
The holy period of Ramadan is again set to break sales records this year, but the feast thanks its 2023 growth for a large part on the dynamics of inflation – rather than consumer enthusiasm.
24 March 2023
United Kingdom
Europe | United Kingdom
Volkswagen taps Cognizant to upgrade customer experience
Volkswagen Group Ireland has selected Cognizant for a project to transform its digital customer experience.
24 March 2023
Middle East
Middle East | Regional
Napco collaborates with INDEVCO Consultancy to engage customers at exhibition
For the sixth year running, Napco National Packaging collaborated with INDEVCO Consultancy to showcase its company brand and offering at one of the leading events within its industry.
07 March 2023
Saudi Arabia
Middle East | Saudi Arabia
Saudi Arabia's top sectors for CX: Retail and Financial Services
What sectors offer the best customer experience in Saudi Arabia? In its take on the multifaceted question, KPMG surveyed over 1,500 consumers from across the Kingdom to find out, concluding that reta
06 February 2023
India
Asia | India
Tata Motors asks McKinsey to drive profitability of vehicle business
Automotive giant Tata Motors has brought McKinsey & Company on board with the aim of lifting the profitability of its commercial vehicle business.
21 August 2022
United Arab Emirates
Middle East | United Arab Emirates
UAE retail banks fail to meet online customer service expectations
Retail banks across the United Arab Emirates continue to struggle with curbing customer complaints on online channels, according to the latest Banking Sentiment Index conducted by KPMG in partnership
27 June 2022
Middle East
Middle East | Regional
METT Hotels & Resorts selects Akhom Consulting as partner
METT Hotels & Resorts, a group behind several luxury hotels and resorts, has appointed hospitality consultant Akhom Consulting as its sales representative in the Middle East.
10 June 2022
India
Asia | India
Valuing customer relationship intangible assets during transactions
Valuing customer-related intangible assets is an important step for any company valuation.
10 May 2022
Middle East
Middle East | Regional
Arabic-focused EdTech taps HEED for commercial transformation
Kamkalima, a rapidly growing EdTech platform for learning and teaching Arabic, has selected HEED as its consulting partner for a sales & marketing transformation.
22 April 2022
Middle East
Middle East | Regional
Travizory working with HEED on commercial excellence project
Swiss border control specialist Travizory Border Security has selected Dubai and Beirut based consultancy HEED to support a government-oriented sales transformation program.
01 April 2022
Europe
Europe | Regional
Three key steps for setting and implementing price increases
The current combination of supply chain disruption, soaring oil & gas prices and raw material / commodity prices is causing an inflationary shock. The result? Significant price increases.
22 March 2022
United Kingdom
Europe | United Kingdom
Research: Strong customer relationships key to recovery and growth
New research by Vendigital explores the changing nature of customer relationships at a time of major disruption.
22 February 2022
Malaysia
Asia | Malaysia
How EY is helping TNB transform its customer strategy and operations
Over the past years, EY has supported Malaysia’s national energy provider Tenaga Nasional Berhad with a large-scale overhaul of its customer strategy and operations.
03 February 2022
Asia
Asia | Regional
Three demographic trends set to reshape brand expectations
With the world moving to a digital-first approach and consumer expectations changing for good, the ‘experience economy’ has become epicentre of business and commercial strategies.
31 January 2022
Europe
Europe | Regional
Revisit technology and organisation for commercial success
Marc Andre Lein and Simon Andreas Hofmann from management consultancy Impulssum outline why a renewed approach for technology and organisation is core for commercial success.
31 January 2022
Saudi Arabia
Middle East | Saudi Arabia
Napco National partners with INDEVCO Consultancy on B2B transformation
Saudi Arabian manufacturer Napco National has overhauled the business model and commercial operations of its B2B division in order to ramp up efficiency and profitability, and build the capabilities
17 January 2022
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