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No news found.
India
Asia | India
Valuing customer relationship intangible assets during transactions
Valuing customer-related intangible assets is an important step for any company valuation.
10 May 2022
Middle East
Middle East | Regional
Arabic-focused EdTech taps HEED for commercial transformation
Kamkalima, a rapidly growing EdTech platform for learning and teaching Arabic, has selected HEED as its consulting partner for a sales & marketing transformation.
22 April 2022
Middle East
Middle East | Regional
Travizory working with HEED on commercial excellence project
Swiss border control specialist Travizory Border Security has selected Dubai and Beirut based consultancy HEED to support a government-oriented sales transformation program.
01 April 2022
Europe
Europe | Regional
Three key steps for setting and implementing price increases
The current combination of supply chain disruption, soaring oil & gas prices and raw material / commodity prices is causing an inflationary shock. The result? Significant price increases.
22 March 2022
United Kingdom
Europe | United Kingdom
Research: Strong customer relationships key to recovery and growth
New research by Vendigital explores the changing nature of customer relationships at a time of major disruption.
22 February 2022
Malaysia
Asia | Malaysia
How EY is helping TNB transform its customer strategy and operations
Over the past years, EY has supported Malaysia’s national energy provider Tenaga Nasional Berhad with a large-scale overhaul of its customer strategy and operations.
03 February 2022
Asia
Asia | Regional
Three demographic trends set to reshape brand expectations
With the world moving to a digital-first approach and consumer expectations changing for good, the ‘experience economy’ has become epicentre of business and commercial strategies.
31 January 2022
Europe
Europe | Regional
Revisit technology and organisation for commercial success
Marc Andre Lein and Simon Andreas Hofmann from management consultancy Impulssum outline why a renewed approach for technology and organisation is core for commercial success.
31 January 2022
Saudi Arabia
Middle East | Saudi Arabia
Napco National partners with INDEVCO Consultancy on B2B transformation
Saudi Arabian manufacturer Napco National has overhauled the business model and commercial operations of its B2B division in order to ramp up efficiency and profitability, and build the capabilities
17 January 2022
China
Asia | China
Ogilvy Consulting wins two brand advisory mandates in China
Ogilvy Consulting has won two new brand advisory mandates in the Chinese market.
28 December 2021
Australia
Oceania | Australia
The rise of DIY customer data: In-house data collection and analysis
As customer experience becomes front and centre for many organisations, the collection of customer data has never been more vital.
06 December 2021
United States
North America | United States
SBI Growth Advisory buys Global Sales Operations Association
SBI Growth Advisory, a Dallas-based sales and marketing consulting firm, has acquired Global Sales Operations Association (SOPSA), a membership network for sales operations professionals.
23 November 2021
United States
North America | United States
Globant acquires sales and marketing IT specialist Navint
Globant, a Luxembourg-headquarterd IT and software development consultancy, has acquired Navint, a West Henrietta, NY-based sales and marketing technology consulting firm.
22 November 2021
India
Asia | India
Bain & Company launches NPS Prism for Banking in Indian market
Six months after bringing its NPS Prism for Banking suite to Asia, global management consulting powerhouse Bain & Company has now rolled out its banking specific offering in the Indian market.
08 November 2021
Australia
Oceania | Australia
The 10 companies with the best and most personalised experience
The latest customer experience survey from professional services firm KPMG has found that personalisation continues to be the most desired trait among Australian consumers.
03 November 2021
Australia
Oceania | Australia
When marketing, sales and service are in harmony the customer wins
For brands to be able to deliver the optimal customer experience, they should seamlessly blend their marketing, sales and service capabilities, writes Jason du Preez, Senior Vice President Asia Pacif
03 November 2021
Australia
Oceania | Australia
Three steps to an optimised customer experience
In the current uncertain and challenging economic environment, having loyal customers has never been more important.
26 October 2021
United Kingdom
Europe | United Kingdom
Customer loyalty a missed opportunity for digital-first banks
Jehan Sherjan, Insights Director at business advisory SRM Europe, outlines why customer loyalty – or more precisely, failing to build a loyal consumer base – is a missed opportunity for digital banks
26 October 2021
United Kingdom
Europe | United Kingdom
Turning customer data into insights remains a challenge
Business leaders hold customer data in high regard, with eight-in-10 recognising its potential to drive financial benefits.
25 October 2021
Australia
Oceania | Australia
Why getting personal with customers is a priority for brands
The pandemic has pushed hundreds of bricks and mortar businesses into the digital sphere but those that don’t start getting up close and personal with customers will struggle to survive long term, wr
21 October 2021
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