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Belgium
SparkOptimus helps Orac launch commercial growth plan
When Orac, a major European wall decoration company, sought to boost its sales significantly by 2028, the company called in digital consultancy SparkOptimus to help launch a new growth plan.
30 April 2025
Asia
The grey market: What brands can do to safeguard customer loyalty
The unauthorized sale of genuine products online, known as the grey market, is increasingly attracting consumers with discounted prices and fast delivery.
03 April 2025
United Kingdom
How to drive successful customer-centric change
Customer expectations are higher than ever.
01 April 2025
Middle East
Data monetization is the next big source of revenue
As organizations collect large amounts of data from various sources, there is growing recognition that these data assets can drive value beyond traditional uses via data monetization, writes Saad Ala
20 March 2025
Europe
Navigating the Margin Growth Paradox: Balancing profit and planet
As an economic crunch meets the need for green transformation, commercial directors and pricing leaders are facing a crucial dilemma: How can companies optimize pricing while sticking to sustainabili
04 March 2025
Australia
Distribution model optimisation: An opportunity in the life insurance market
The Australian life insurance market is growing increasingly competitive.
25 February 2025
Europe
Trends shaping the commercial excellence landscape in 2025
A study from Vesper Commercial Excellence of 130 sales and marketing leaders from around Europe has shed light on the key trends reshaping the commercial landscape.
24 February 2025
Middle East
Management Partners supports Iraqi bank with UAE market entry strategy
Regional consulting firm Management Partners has successfully guided a prominent Iraqi state-owned bank through the complex process of expanding its operations into the United Arab Emirates.
20 February 2025
Canada
Jaime Konzelman joins Aptum as chief revenue officer
Jaime Konzelman has joined Aptum, a Toronto-headquartered cloud managed services and consulting firm, as chief revenue officer.
14 February 2025
Middle East
Data monetization in sports: Unlocking opportunities in the Middle East
As countries in the Middle East diversify their economies away from fossil fuels, sectors like sports and tourism are emerging as critical growth drivers of the region.
26 January 2025
Middle East
New Metrics: 4 customer experience trends to watch in the Middle East
Customer Experience (CX) has emerged as a critical differentiator for businesses and governments across the Middle East.
17 January 2025
United Kingdom
How Collinson Grant helped Highwood Consultants 'ready for growth'
When the UK business of Highwood Consultants sought to address a decline in trade, it brought in advisors from Collinson Grant for support.
10 January 2025
Europe
Redefining sales enablement with a shift to a proactive hunting mindset
The sales environment has undergone a seismic shift. The days of waiting for inbound leads to fill the pipeline are over.
06 January 2025
Middle East
Leading companies consider CX an integral part of their operating model
Organizations often need to rethink their approach to customer experience (CX) in order to maximize the returns from their CX investments. That is according to new research from Kinetic Consulting.
17 December 2024
Europe
New BearingPoint platform taps AI to rapidly build customer personas
BearingPoint has launched a new product that helps companies near instantly gain an in-depth understanding of their customer – from their needs and preferences, to behaviors and even potential spendi
18 November 2024
United Kingdom
Are young decision makers stepping back from the hard sell?
Millennials, or people born between 1981 and 1996, are currently the largest generational demographic in the UK, at an estimated 14.4 million in 2024. With 12.
07 November 2024
Middle East
Digital Human Experience: Balancing tech and empathy in customer journeys
While technological advancements have revolutionized how companies interact with their customers, the pendulum is swinging back towards a more balanced approach that integrates human empathy with dig
31 October 2024
Europe
Nine areas to consider for improving margins in the retail sector
The retail industry faces significant challenges that are putting pressure on margins. As a result, many retailers are launching programs to improve their margins.
14 October 2024
Australia
NBL’s Illawarra Hawks signs commercial partnership with 54
Global sports and entertainment consultancy 54 has expanded its client portfolio in Australia with the Illawarra Hawks.
09 October 2024
Middle East
How Argon helps luxury retailers with omnichannel strategy and operations
Global consultancy Argon & Co has helped clients around the world break through with successful e-commerce and omnichannel strategies in the luxury retail space.
18 September 2024
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