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Europe
Research: Consumers keener to engage with 'kind' companies
Consumers are happier to spend their money with companies they perceived as ‘kind’ – or in other words, companies that met their expectations of positive environmental and social practices.
18 August 2023
Europe
Successfully delivering sales & marketing transformation
Implementing transformation programs are notorious for their challenges and pitfalls, and this is no different in the domain of sales & marketing.
24 July 2023
Netherlands
VolkerWessels Telecom works with Hammer on commercial strategy
When VolkerWessels Telecom kicked off the process of finetuning the commercial strategy for its network business, the Dutch telecom group brought in Hammer Market Intelligence for support.
05 July 2023
United Kingdom
Integrated Business Planning aligns people, process and technology
The holistic approach to operations offered by Integrated Business Planning enables CEOs and managers to have greater visibility of the performance of all functions, and that agility is vital in 2023.
03 July 2023
United Kingdom
Three steps for driving sales growth in existing accounts
In today’s uncertain economic environment, landing new clients has become harder.
12 June 2023
Europe
BTS named leading sales consulting and training company
International strategy implementation firm BTS has bagged two awards for its sales capabilities, hot on the heels of being named a leading consulting firm in the area of human capital.
10 June 2023
Europe
Companies that offer top ESG value see 5x higher revenue growth
Sustainability sells: Brands that embrace purpose and sustainability can capture more consumer interest and drive growth.
05 June 2023
Europe
High growth professional services firms lead in sales & marketing
Top performing firms in the professional services industry spend more on sales & marketing than their underperforming peers and are more mature in business development practices, according to a globa
11 May 2023
Germany
Digital drives commercial improvement at Henkel Adhesive
When a global adhesives producer sought help in digitising its customer experience, in order to ramp up customer centricity and sales, the company turned to SparkOptimus for counsel.
04 May 2023
United Arab Emirates
Consultancies help Emarat develop and launch EmCan loyalty program
Following a year of preparation, Emirates General Petroleum Corporation (Emarat) has launched its loyalty program.
02 May 2023
Ireland
Volkswagen hires Cognizant for Irish customer experience project
Global automotive group Volkswagen has engaged Cognizant to help it improve its customer experience in the Irish market.
19 April 2023
Middle East
Inflation rather than enthusiasm to drive added Ramadan sales
The holy period of Ramadan is again set to break sales records this year, but the feast thanks its 2023 growth for a large part on the dynamics of inflation – rather than consumer enthusiasm.
24 March 2023
United Kingdom
Volkswagen taps Cognizant to upgrade customer experience
Volkswagen Group Ireland has selected Cognizant for a project to transform its digital customer experience.
24 March 2023
Middle East
Napco collaborates with INDEVCO Consultancy to engage customers at exhibition
For the sixth year running, Napco National Packaging collaborated with INDEVCO Consultancy to showcase its company brand and offering at one of the leading events within its industry.
07 March 2023
Saudi Arabia
Saudi Arabia's top sectors for CX: Retail and Financial Services
What sectors offer the best customer experience in Saudi Arabia? In its take on the multifaceted question, KPMG surveyed over 1,500 consumers from across the Kingdom to find out, concluding that reta
06 February 2023
India
Tata Motors asks McKinsey to drive profitability of vehicle business
Automotive giant Tata Motors has brought McKinsey & Company on board with the aim of lifting the profitability of its commercial vehicle business.
21 August 2022
United Arab Emirates
UAE retail banks fail to meet online customer service expectations
Retail banks across the United Arab Emirates continue to struggle with curbing customer complaints on online channels, according to the latest Banking Sentiment Index conducted by KPMG in partnership
27 June 2022
Middle East
METT Hotels & Resorts selects Akhom Consulting as partner
METT Hotels & Resorts, a group behind several luxury hotels and resorts, has appointed hospitality consultant Akhom Consulting as its sales representative in the Middle East.
10 June 2022
India
Valuing customer relationship intangible assets during transactions
Valuing customer-related intangible assets is an important step for any company valuation.
10 May 2022
Middle East
Arabic-focused EdTech taps HEED for commercial transformation
Kamkalima, a rapidly growing EdTech platform for learning and teaching Arabic, has selected HEED as its consulting partner for a sales & marketing transformation.
22 April 2022
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