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No news found.
United Kingdom
Europe | United Kingdom
How to use storytelling in the professional services industry
Neuroscience research shows that storytelling is one of the most effective ways to attract people’s attention.
23 October 2020
Europe
Europe | Regional
The need for close client relationships in professional services
Professional relationships have always been at the heart of the professional services industry, and this will remain true no matter the challenge.
19 October 2020
United States
North America | United States
Accenture launches largest brand campaign in a decade
Accenture has launched a sweeping new brand campaign and new company purpose which centers on embracing change that benefits all stakeholders.
15 October 2020
Europe
Europe | Regional
Four ways how technology can improve customer experience
For organisations of all sizes and shapes, playing into changing consumer behaviour trends is key for maintaining a satisfied customer base and hence a competitive edge.
15 October 2020
Australia
Oceania | Australia
Alcohol retailer Jimmy Brings picks R/GA for growth campaign
R/GA Australia has shrugged off competition from three tier-one rivals to win a project at Jimmy Brings.
13 October 2020
Australia
Oceania | Australia
Steps for designing a great employee experience
With employees becoming increasingly demanding, the need for a human-centred approach has become more crucial than ever.
12 October 2020
United Kingdom
Europe | United Kingdom
Heliex Power taps BIG Partnership for strategic marketing review
CleanTech manufacturer Heliex Power has appointed professional services firm BIG Partnership to develop a new integrated marketing strategy that builds brand awareness and demonstrates the strengths
08 October 2020
United Kingdom
Europe | United Kingdom
How AI can help brands discover consumer microtrends
Widespread lockdowns have changed shopping habits and strengthened the influence of online prosumers – brand advocates who also create their own products.
28 September 2020
Italy
Europe | Italy
Deloitte Digital helps Lamborghini boost customer experience
Deloitte Digital has worked with Italian client Automobili Lamborghini to innovate its digital customer experience.
25 September 2020
Australia
Oceania | Australia
The top brands in Australia for customer service & experience
Over the summer months, professional services giant KPMG surveyed over 2,500 consumers across the country to shed light on which brands provide the best service and customer experience.
20 September 2020
Europe
Europe | Regional
BearingPoint: OEMs need to move with the times to survive
As they get further detached from the end customer, automotive original equipment manufacturers (OEMs) and after-sales operators need to adapt to the mobility landscape of the future in order to surv
10 September 2020
Australia
Oceania | Australia
Australia's top communications and PR consultancy firms
According to a new in-depth analysis of Australia’s communications consultancy landscape, a group of five agencies – Archetype, Eleven, Ogilvy PR, Sling & Stone and WE Communications – are the countr
24 August 2020
Canada
North America | Canada
Battery company GBLT taps Virtus Advisory for strategic communications
GBLT Corp.
24 August 2020
United Kingdom
Europe | United Kingdom
Five marketing best practices from fast growing firms
According to a recent report by Hinge, professional services firms that excel in marketing and business development enjoy higher growth rates and business success.
24 August 2020
Australia
Oceania | Australia
The Strategy Group advises client on customer and market strategy
The Strategy Group has in the past months helped one of its clients – a manufacturer of face masks – with the development of a customer and go-to-market strategy.
23 August 2020
Asia
Asia | Regional
LanciaConsult launches global Marketing practice
International management consultancy LanciaConsult has launched a Marketing practice, headed by Duncan Pointer.
11 August 2020
Canada
North America | Canada
Hill+Knowlton Strategies launches new services amid pandemic
Hill+Knowlton Strategies, a public affairs and public relations consultancy, has launched several tailored offerings to help clients manage the new realities of pandemic environment.
04 August 2020
Europe
Europe | Regional
Six commercial principles for a stronger post-crisis rebound
International research on the back of previous economic downfalls has shown that in every crisis, a small group of companies in fact manage to emerge stronger out of a crisis, grabbing market share f
04 August 2020
Europe
Europe | Regional
CIVITTA's experts on customer lifetime value modelling
A customer lifetime value (CLV) is one of the most important metrics in marketing, outlining the total value a company is expected to reap from a customer relationship.
03 August 2020
Middle East
Middle East | Regional
Middle East consumer behaviour changing and shifting online
Despite feeling the financial strain from Covid-19, consumers across the Middle East are still willing to spend more in the near future, although patterns of consumption are likely to change.
24 July 2020
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