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Asia
Asia | Regional
Simon-Kucher forwards pricing advice for companies during coronavirus
With the world’s goods and services market currently turned upside amidst the coronavirus pandemic, global consultancy Simon-Kucher & Partners has forwarded some valuable advice for companies on the
01 April 2020
United Kingdom
Europe | United Kingdom
Marketing tech in professional services isn’t a 'one size fits all'
The sheer number of marketing technology solutions is proving especially challenging for marketing leaders in the professional services sectors – how can they choose the technology that is best suite
31 March 2020
South Africa
Africa | South Africa
Ngage Marketing wins MEA Business Award for communications
Public relations (PR) consultancy Ngage Marketing has been named the Best Industrial Communications Agency in South Africa for 2020 at the latest MEA Business Awards.
31 March 2020
South Africa
Africa | South Africa
New agency to connect SA's digital marketing firms with the world
Global businesses now have an avenue to access low-cost digital marketing consulting and services from South Africa, in the form of new startup Fierce.
23 March 2020
South Africa
Africa | South Africa
Hoorah's take on the state of digital marketing
Data is not merely an additional tech enhancement for digital marketing agencies, but a core aspect of the sector’s functioning, according to digital marketing consultancy Hoorah Digital.
20 March 2020
United Kingdom
Europe | United Kingdom
Five ways organisations can transform customer experience
As digital disruption continues to give rise to swathes of new competitors across the industrial gamut, market-leading customer experience can provide a much needed way for companies to stand out fro
09 March 2020
United States
North America | United States
Evans Incorporated rebrands as Evans Consulting
Management consultancy Evans Incorporated has officially rebranded. The firm will now go by Evans Consulting.
28 February 2020
India
Asia | India
GroupM launches influencer marketing solution in India
GroupM has launched its influencer marketing solution INCA in the Indian market, designed as a platform to facilitate a host of social media branding activities, including networking between publishe
28 February 2020
United Kingdom
Europe | United Kingdom
‘Conflict’ questions as Accenture shuts media auditing arm
Multifaceted professional services firm Accenture has announced plans to shut its media auditing business, as it looks to pick up programmatic media planning work via its Interactive brand.
25 February 2020
Middle East
Middle East | Regional
INDEVCO’s Maya Khalifeh win customer experience excellence award
INDEVCO Consultancy has seen one of its senior advisors and trainers – Maya Khalifeh – win a prestigious regional award for excellence in customer experience.
19 February 2020
South Africa
Africa | South Africa
Columinate to now operate as InSites Consulting South Africa
Market research consultancy Columinate will now operate under the title of InSites Consulting South Africa, more than a year after being acquired by Insites Consulting.
19 February 2020
United Kingdom
Europe | United Kingdom
Marketers on how they crafted Kearney's new brand
At the turn of the year, global consulting firm A.T. Kearney broke with nine decades of heritage by drop its initials from its name.
04 February 2020
United Kingdom
Europe | United Kingdom
Proving marketing value in the zero-based budgeting era
Marketers face a dual challenge.
30 January 2020
South Africa
Africa | South Africa
IAS named most-rated pitch consultant in South Africa
Having surveyed marketing agencies across South Africa, media house MarkLives has found that the Independent Agency Search and Selection Company (IAS) is the highest recommended pitch consultant acro
30 January 2020
South Africa
Africa | South Africa
Influencer marketing is gaining momentum in South Africa
The profession of social media ‘influencer’ is growing in profile and appeal across South Africa, although the country still has a long way to go in catching up to markets such as the US and Europe.
29 January 2020
Australia
Oceania | Australia
Storytelling tips for a better customer experience impact
Storytelling with data has been an integral part of society for thousands of years.
28 January 2020
United Kingdom
Europe | United Kingdom
How digital marketing agencies should evolve to stay relevant
The multitude of benefits brought by digital advertising continue to drive its growth. However, marketing budgets are shifting, with spend on social taking share from spend on search.
21 January 2020
United States
North America | United States
A.T. Kearney rebrands to ‘Kearney’
It’s official – global consultancy A.T. Kearney is now simply “Kearney.” It’s perhaps the most obvious sign that the firm has undergone a comprehensive, all-encompassing rebrand.
17 January 2020
Australia
Oceania | Australia
Platform as-a-Service an opportunity for customer experience
In a complex world of digitalisation and mounting customer demands, Platform as-a-Service (PaaS) might prove to be much more effective than Software as-as-Service (SaaS), given the former’s ability t
15 January 2020
United Kingdom
Europe | United Kingdom
Publicis Sapient partners with Heathrow to reimagine its digital offering
Digital transformation specialist Publicis Sapient has been enlisted to help Heathrow elevate its digital offering for customers.
10 January 2020
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